Digital signage is a network of digital displays along with associated hardware and software which can be controlled electronically using a computer. It allows a user to change content remotely, targeting customers in real time at specific locations. This method is being preferred over the traditional static and print method of advertising because along with offering superior ROI, it can easily manage and update content and display animation and interactive video. Updating content can be done either manually or through a scheduling system via software. The content is displayed using many different types of devices such as LCDs, LEDs, plasma displays, projection screens etc.
A combination of digital signage hardware and software, the digital signage network presents content to a targeted audience over devices which can be controlled locally, or can be managed over IP. In order to successfully deploy this network, a user needs to thoroughly understand his network and bandwidth availability and should evaluate the costs and benefits associated with it. Systems which are being used for this technology should have the ability to operate independently without affecting normal operations. This technology has the ability to inform, educate, motivate, and influence consumer behavior by providing relevant information and increasing sales while maintaining cost efficiency. Read the rest of this entry »