Archive for August, 2011

Digital Advertising – The Link Between Wireless & ROI

When a digital advertising solution is being planned and the client gives the “go ahead” for the installation the customer will want it almost immediately, however there is one thing than can increase the ROI and at the same time reduce the installation time and this is how the solution is deployed.

With us all demanding instant information and needing to know what is happening to things in our lives that are important to us (who of us does not have either Face book or Twitter on mobile phones?), we need any dynamic signage solution to be installed quickly, so that we can interact specifically to the ones that are linked to social networking sites. One thing can speed an installation up and that is wireless technology, it is estimated that by the end of 2014, 42% of businesses in the USA will be running on some form of wireless network, replacing the traditional hard wired solution.

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Budgeting for Retail Digital Signage

Planning is vital in every aspect of business, especially when costs are involved to meet marketing plans. Be it a kiosk, a mini-grocery or a big retail store or outlet, digital signage provides a seamless solution to displaying products in the most captivating manner. Besides, this technology has been credited with increased point of sale success. This makes owning a digital signage network installed in a retail outlet very important. Planning for it sounds quite a bothersome issue, but it is a very important factor. There are many components of a state of the art retail digital signage and vary in cost. LCD Units or Plasma displays have been preferred, hence many retailers with a small budget find it unaccommodating to budget for such equipment. However, the benefits of installing a complete digital signage are impressive and permanently improve your point of sales. Owing to the fact that this mode of indoor advertising influences consumer purchase behavior, it is integral in improving revenue from sales. Hence it is important to budget for one. The budget should be comprehensive enough to cover all aspects of installation and cost of the whole retail digital signage unit for your retail store.

The equipments required for a complete retail digital signage are as follows, an LCD or plasma display, player software, installation software, and player hardware. Each can be bought separately or as a single unit from a credible seller. The cost of the whole set can range to over $2500 and less if sourced from a cheap seller. The cost of displays has come down drastically in the recent times, hence being the most expensive of the set, can allow the cost to dramatically come down. As such, the expenditure projected within a retail digital signage budget can be somewhere between $1500 and $1000. Installation of the equipment might cost up to $200 or even less since labor or such services are readily available.

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Outdoor Digital Signage – Engaging Out of Home Advertising

Outdoor digital signage is the use of modern flat screen TVs used for advertising, branding and out of home promotion. While static outdoor advertising is still relatively commonplace, it has is fast becoming a dominate force in the out of home sector.

Getting an outdoor sign noticed is perhaps the biggest challenge of out of home advertising. There a lot of competition in the outdoor advertising sector with signs, posters and out of home advertisements in all sorts of locations.

Billboards, posters, bus shelter advertisements and retail signage are just a few traditional methods of out of home advertising but all outdoor digital signage is slowly replacing these. Nearly one in eight out of home advertisements are now digital, but why?

Outdoor digital signage has many advantages over traditional forms of advertising. Firstly, as we are all now familiar with modern interactive media, moving images and content on outdoor screens is far more engaging than static signage. Read the rest of this entry »

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