Advertising Digital

Dynamic signage is rocking the advertising world, this revolution is being monopolized with advertising digital posters, allowing almost any business to deploy a digital advertising solution, and it could be in the form of an info-mercial rather than a advertisement.

Why is this marketing solution so effective?

A business owner can produce some fantastic media by using free content creation tools that are free on line, then when they are happy they can transfer the multi media content to the memory device as these support formats such as JPG (digital image), MPEG1, MPEG2, MPEG4 (digital video) and MP3 audio files. You do not need to have any programming knowledge or experience, if you have ever uploaded a video to you-tube can do this, it is so simple even a 10 year old can do it. Businesses such as Walmart, Tescos, Home Depot and Disney are even using this basic form of marketing however it has two huge benefits over previous, printed forms of marketing.

The first advantage is that if you find you have an overstock of an item you can change your promotion to sell this gadget maximizing your profit for around 15 minutes work, this time can be reduced dramatically if your suppliers give you marketing videos of the products you are reselling, just drag and drop the content from the DVD to the memory card or USB flash drive.

The second benefit is that these can be placed anywhere in a store, from a window facing the outside to behind the receptionist in a companies reception area. If you can hang a picture frame you can hang an advertising digital poster. Just remember you need a power source as the posters come with a power lead that is 2 meters long. Read the rest of this entry »

Digital signage is now a common sight in retail stores, shopping malls, and now with the growing use of digital outdoor signage, even along high streets and roadsides too.

But advertising is not the only reason companies and industries are turning to digital signage and are using LCD screens out of home, they have many other uses too:

Entertainment/infotainment

Whilst advertising is not a need for many healthcare practices, it can be used to provide other service to patients. Having to wait is one of the most irksome aspects about visiting a doctor’s surgery or hospital. But the waiting time perception can be reduced by providing entertainment.

Entertainment and infotainment (information presented in an entertaining way) are an effective method of keeping people occupied in waiting rooms. And it needn’t cost the healthcare center anything either as often advertising partnerships can be employed who will provide the equipment and content in exchange for being able to display their own adverts amongst the content.

Transportation companies have also employed this digital signage model and many buses and trains now contain screens that display advertisements, entertainment and infotainment to keep passengers entertained on journeys.

For advertisers this type of partnership works really well as whether it is a traveller on a bus or somebody waiting in a clinic’s waiting room, they are a captive audience which means they a have little choice but receive the advertising messages.

Information – Providing information such as location and way finding is one of the main uses of digital signage outside of advertising. Digital screens are a far more engaging a medium to relay information and is also extremely flexible as messages can be uploaded centrally making the old fashioned notice board a thing of the past.

Information can also be supplied interactively by combining touch screens with the digital signage screen making it ideal for zoos or other attractions where information can be provided when requested. Information screens can service the needs of everybody and are often used for outdoor digital signage to give directions Read the rest of this entry »

Outdoor advertising continues to thrive despite the recent economic downturns. There are many reasons why advertisers place advertisements in outdoor locations but they key reason has to be potential audience numbers.

In outdoor locations the potential viewers of advertisements is many times higher than in any indoor location. The audience comprises – not just those walking past – but also commuters in cars and on public transport.

Outdoor digital signage is a modern take on advertising outside. Instead of using flat static posters or signs, LCD screens are used to be more dynamic and eye-catching. And there are other advantages too. Outdoor digital signage content can be uploaded remotely, which has several effects. Firstly, it means that fresh content can be uploaded in real time, and secondly it means there is no need for a technician to erect manually new content as with static signs.

This has other advantages too. As more and more companies realize their corporate responsibilities to be more eco friendly, digital outdoor signage is a greener method of advertising.

Okay, digital screens require power, but with modern LED backlit devices, the power consumption of these devices is remarkably low, far lower than say a light box used for night time print advertisements.

Furthermore, as content can be uploaded remotely, doing away with the need for technicians to drive around areas replacing advertisements, this saves a lot in emissions.

Printing is eliminated too with digital outdoor signage, saving money on print runs and saving energy too, as content is produced virtually. Read the rest of this entry »